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Phil Hendrix

Co-Founder, Hendrix Precision Maintenance

Phil Hendrix earned a BS in Engineering at night school, while working as a Maintenance Superintendent in a large pulp and paper mill. In his career, Phil has worked every mechanical position in a maintenance department, including welding and construction. His first managerial role included taking over a failing reliability effort across three facilities as the M&E Manager. Although successful in leading dramatic improvements in safety, cost and reliability, the most important acceleration to record reliability and cost control was the understanding and adoption of a precision approach to maintenance.


In 2001, Mr Hendrix founded Hendrix Precision Maintenance, focusing on providing high quality precision maintenance training and reliability consulting. Since starting Hendrix Precision Maintenance, he and his instructors, engineers, and predictive maintenance personnel have provided services to over 250 facilities/companies, enhancing their employee's skills sets required to maintain rotating equipment at a highly reliable level. Developing and utilizing unique training tools combined with effective hands-on learning techniques, his customers in many cases have experienced double and even triple the expect life of their rotating equipment within their facilities



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Co-Founder / Instructor and Field Reliability Specialist

A graduate from South Georgia Technical and Vocational School in Americus, Georgia, Mr. Beale has held many positions throughout his 38 years in the mechanical maintenance industry.  His years in this industry were spent at three different Pulp and Paper Mills, all of which were new start-ups. The first 11 years of his career were spent as a multi-craft mechanic, from there Charlie moved on to become a Maintenance Supervisor for the next 11 years.  The last 16 years of Charlie’s career in the paper industry, he held the position of Maintenance Superintendent.  Mr. Beale was part of many reliability improvement projects and as part of his Superintendent position he was responsible for the cost and reliability of his assigned areas within this industry.  Charlie retired in 2006 and joined Hendrix Precision Maintenance as one of our expert trainers.  You will find Charlie teaching both Skills 1 and Skills 2 trainings.  Charlie’s years of reliability maintenance experience makes him a valuable part of our Hendrix Team.   Do it Once, Do it Right!


Anthony DeSimone

VP of Sales, Hendrix US

Anthony began his career as a school teacher in New Hampshire, then became a Maximo (Enterprise Asset Management System) Instructor.  For years, he conducted training for large asset-intensive companies in every industry.  Having learned how top-performing companies implemented asset and maintenance management best practices, Anthony moved to a Business Development role, advising and overseeing aspects of customers’ Reliability and Asset Management programs including, CMMS System Implementations such as, Maximo, Infor EAM, SAP and Reliability Services.  Today, Anthony’s primary role is to provide guidance to customers around upskilling their workforce through Precision Maintenance Skills Training (and Implementation services) all designed to significantly increase the life of rotating equipment. Anthony is also a Certified Reliability Leader (CRL) and continues to drive Hendrix Precision Maintenance with his expertise in business development and relations.


Rob MacArthur

Partner & Managing Director

Rob serves as Managing Director of Hendrix Precision Maintenance Services and is a partner in the company. He is responsible for overall strategy execution and management. A retired Commander in the United States Naval Reserve, Rob has kept himself busy with various roles within the asset, reliability and maintenance management industry.


Prior to Hendrix, Rob was a Senior Executive with Predictive Services. After Predictive Services was acquired in 2018 by SEAM group, Rob went on to serve as their Executive VP of Strategic Initiatives and ABS Group serving as Vice President of Asset Optimization Services and later as Senior Vice President for the ABS Group Offshore Oil & Gas division. Rob was also founding partner of GenesisSolutions, a recognized global leader in maintenance and asset management services. Preceding GenesisSolutions Rob was Director of Professional Services for MRO software being responsible for Americas, Middle East, Africa and Australia. Before his MRO software role, Rob was an Engagement Manager with KPMG Peat Marwich and an active duty Engineering Officer in the United States Navy.


Rob is a recognized expert in the fields of enterprise asset management strategy, computerized maintenance management systems, reliability engineering and maintenance, and maintenance key performance indicators. In addition to his role with Hendrix, Rob is an Executive Vice President with SEAM Group LLC, Managing Director of Data Acuity Solutions LLC and an Executive Partner with Ecologix Group LLC. Rob holds an engineering degree from the United States Naval Academy and an MBA from the University of Rhode Island.


Brian Johnson

Director of Operations

Brian joins Hendrix with over 14 years of heavy industrial operations/maintenance in the Manufacturing and Oil & Gas Industries. He has a professional level skill set that has been developed in Engineering Operations, Operations Management, Project Management, Power Systems, Subsea Engineering & Process Controls. 

Brian graduated from Maine Maritime Academy with a Bachelors degree in Marine Engineering Operations. He then worked in the O&G industry for 11 years , many of which were spent in the manufacturing industry.  The O&G industry gave him the opportunity to take on leadership roles and manage several multi-cultural groups throughout the world, developing a strong engineering background with fluid power systems, hydraulics, mechanical, electrical, Safety Management Systems to name a few.  Installation and commissioning of new equipment and ships, operating, troubleshooting, maintaining, and testing of heavy industrial and automated equipment has become his passion and Brian takes personal ownership of transferring his knowledge through his circle of influences.  Brian moved on to the Food Manufacturing Industry where he advanced his skill set in managing operations through Key Performance Matrices, developing, coaching, and training maintenance employees to promote growth, skills development, and career progression.  He has developed a high-level of understanding of the Code of Federal Regulations (CFR), Occupational Safety and Health Administration (OSHA), and International Organization for Standardization (ISO) that has led him to develop multiple company safe system of work procedures and training plans.  

When not traveling, Brian enjoys running and training for races, hiking, and planning for upcoming adventures with his wife and kids. We are very excited to welcome Brian to our Hendrix Team of experts and know he will bring great things to us and our customers. 

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Eric Foreman

Customer Operations Executive

Eric joins Hendrix with 18 years of automation & control, maintenance & reliability engineering, and technical standards & training program development in the food and beverage industry. He has an unparalleled passion for continuous improvement and waste reduction driven through system and process optimization and by equipping and empowering people to do their best work. From his early years in industrial automation, Eric has worked under the guiding principle to make the hard things easy and keep the easy things easy.

Eric graduated from Central College in Pella, Iowa with bachelor’s degrees in Accounting Information Systems and Business Management. During a summer internship spent developing and implementing a Lock-Out-Tag-Out program at Burke Corporation (Hormel) in Nevada, Iowa he stumbled into a career in industrial maintenance and reliability. Upon completion of the internship, Eric accepted a role as a PLC technician and spent the next several years working in various automation and process control system engineering roles. He then moved on to safety, technical standards & training, and M&R program development and management.


Eric is an active member in the Midwest maintenance and reliability community serving two years as the SMRP NE/IA Chapter Education and Communication Director and recently being elected Chapter Chair. He holds CMRP, CMRT, and CRL industry certifications and actively participates in SMRP National workshops in support of the CMRP and CMRT certification development.

Eric and his wife, Amanda, met while both were playing for local Rugby clubs in Cedar Rapids, Iowa.  They’ve both stopped playing but continue to support the local club and high school teams. Eric, Amanda, and their three children enjoys spending free time outside, hiking, bike riding, camping, and swimming. They regularly vacation in Colorado and Northern Minnesota/Wisconsin.


Burton (Twig) MacArthur


Burton MacArthur, one of the Hendrix Precision Maintenance partners, has had his hands in many aspects within the Asset Management industries.  He has been of enormous value in every position he has held and this proves to be no different with his Hendrix involvement. Burton's career spans decades with management experience in manufacturing. His roles included executive management positions with P&L accountability and responsibilities for sales, manufacturing and support activities. He is a co-founder of Genesis Solutions, which grew to be one of the largest Asset Management professional services firm in North America and a recognized global leader providing technology, engineering, and process improvement services to hundreds of companies. Prior to joining Genesis in 1999, Burton held management and executive positions with Champion International, a $6 billion forest products and pulp and paper manufacturing company. His career has included positions such as VP of Information Technologies, VP of Strategic Planning, EVP of Marketing and EVP of an $800 million Newsprint and Kraft paper manufacturing division.

Burton MacArthur holds an AB from Harvard College and a Master of Business Administration from Amos Tuck at Dartmouth College.


Don Frankel


Mr. Frankel, one of the partners of Hendrix Precision Maintenance, concentrates on creating valued investments in businesses; focusing on the company’s overall business strategy and the development of strategic and business relationships.  


Mr. Frankel served as President and Chief Growth Officer of SEAM Group from 2018-2019 and currently is a board member.  Prior to transitioning to a board role, Mr. Frankel was President & CEO of Predictive Service. Mr. Frankel's 18 years of hands-on experience in the electrical and communication industries serve him well in this role. Mr. Frankel led Predictive Service to be one of the fastest growing companies in the country. Predictive Service was named to the Inc. 5000 for eight years in a row. In 2018 Mr. Frankel led the sale of Predictive Service to private equity.


Previously, Mr. Frankel was President of Encompass - Cleveland from 1999 through 2001. Prior to this, Mr. Frankel was President and CEO of El-O Electric Company and Executive Vice President of Pro Net Communications Company for 15 years.


A native of Cleveland, Ohio, Mr. Frankel graduated from Ohio State University, where he received a bachelor's degree in marketing with a minor in labor management. Mr. Frankel is also a graduate of the Encompass Leadership Institute, a Certified Maintenance and Reliability Professional (CMRP) and a E&Y Regional Finalist for Entrepreneur of the year.

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